Written by By Lauren Brookes
Experts at Maserati are considering what to do with all those spare metallic pellets. If there were no traditional engine in an electric sports car, why did the company spend £12 million ($16.5 million) on a German facility to develop new designs?
Maserati, Aston Martin, Audi, Porsche and Mercedes-Benz recently revealed the names of the new electric SUV models they plan to launch in the next decade, in Paris at the Paris Motor Show this week. Each has a different environmental style, varying in its modular design, its shape and presence, its battery technology and its engine noise level.
Will this make some boring old-school drivetrains all the more exciting? That’s up to drivers, though judging by the excitement of some of the new cars, there is more to electric vehicle innovation than efficiency.
All the innovation is led by the ones who know what it takes to win out in the oil wars, and keep up the pressure in a bid to keep petrol prices low. Companies like Volvo and Tesla are leading the way, pushing the boundaries of how much speed cars can travel on a charge and how much energy they can take from the environment in the process.
They’re not alone in this chase. Automakers everywhere are cranking up their research teams and pumping hundreds of millions of dollars into developing even cleaner and lighter technologies. But what’s causing them to spend more than ever on developing this next-generation car?