Seltzer and soda brand is going out of business

There’s a reason why when you look up seltzer these days, you’ll find a lot of citrusy-scented beverages — just in case the blenders fail you. But one brand that wasn’t feeling the squeeze…

Seltzer and soda brand is going out of business

There’s a reason why when you look up seltzer these days, you’ll find a lot of citrusy-scented beverages — just in case the blenders fail you. But one brand that wasn’t feeling the squeeze is Caress Water and Soda. The successful line of seltzer soda is, reportedly, poised to do the vanishing act: the orange, lime, lemon, and coconut flavors will be pulled from shelves next month and replaced with a new line of “Coldwater.”

The reason behind the move is that the company’s popular “Astroworld” soda, which featured a heavily toasted-citrus flavor, proved to be a bust. In fact, the drink only managed to sell 60,000 bottles, according to a 2016 New York Times article. Later that year, in 2017, the company revamped the soda again to incorporate cucumber and lemon flavors. As tonyNewYorkMagazine.com reports, the company has discontinued the other two flavors in response to the drought on Astroworld.

It’s quite a drastic change for the beverage company, who previously described Astroworld as its “most popular and sought-after product.” An Astroworld spokesman told the Times in 2016 that it had become the company’s “best selling bottle, as well as their highest grossing bottle.”

Kimberly Woods, the president of Water and Soda, stressed to The Hollywood Reporter that their decision wasn’t solely a result of Astroworld failing: “The reason we’re going away from the Astroworld brand, we’re not abandoning our consumer,” Woods told the site. “This is just about how they’re utilizing our ingredient and flavor.” It remains to be seen how the other recipes will fare, though we’ll keep you posted as the company continues its “cold water” campaign.

Read the full story at Vulture.

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